As the Foreign Direct Investment (FDI) environment becomes more competitive, it is increasingly important that Investment Promotion Agencies present a compelling business solution to investors. JL Consulting has a wealth of experience in helping economic development agencies to define and develop commercially orientated and effective propositions for use in the sales cycle.
Our core services include:
- Promoting business solutions, not only location features
- Developing clearly-defined competitive advantages supported by hard data
- Crystallizing location differentiating points through corporate location techniques (benchmarking)
- Presenting the location offer in a packaged way to draw the attention to critical facts and statistics
- Equipping sales team with highly focused business cases containing powerful marketing messages, supported by hard data
Apart from serving investment promotion agencies, we help foreign companies to enter Chinese market and Chinese companies to enter foreign markets. |